Rebuilding after the Eaton Fire

Reimagining Mariposa Junction as Southern California's most vibrant, walkable district.

We advocate for the property owners, local businesses, and residents rebuilding Altadena's commercial corridor — turning crisis into a district that's stronger, more beautiful, and more economically resilient than before.

Rooted in Altadena's character and cultural diversity, and built with intention from the ground up.

Get involved Read our vision See our objectives

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Destination Altadena: Mariposa Junction exists to advocate for property owners, local businesses, and residents as we rebuild and reimagine our commercial corridor into one of Southern California's most vibrant, walkable neighborhood districts. Rising from the Eaton Fire, we are committed to cultivating a thriving, mixed-use destination — rooted in Altadena's unique character, cultural diversity, and community spirit — that is stronger, more beautiful, and more economically resilient than before.

A district designed with intention.

We believe the fire cleared the way for something better — built from the ground up, without losing its soul.

We envision Mariposa Junction as the cultural and commercial heart of Altadena — a pedestrian-first destination known throughout Los Angeles for its walkability, locally owned businesses, outdoor gathering spaces, and authentic community identity.

A place where residents arrive on foot or by bike, linger over coffee, shop locally, experience arts and culture, and live within a neighborhood that feels distinctly Altadena — one that attracts investment without losing its soul.

01Pedestrian-first & bike-friendly

02Locally owned businesses

03Outdoor gathering spaces

04Arts & cultural identity

05Investment without losing its soul

What we're working toward.

Ten priorities guiding the rebuild, tracked and advocated for as a working docket.

ObjectiveStatus: In progress

OBJ 01

A clear path forward for rebuilding

Advocate for a clear, supported path forward for property owners, businesses, and stakeholders throughout the rebuilding and redevelopment process following the Eaton Fire.

OBJ 02

Solve parking as a priority

Pursue structured, thoughtfully placed parking as a gateway to improved economic vitality, accessibility, and mobility throughout the corridor.

OBJ 03

A more welcoming streetscape

Improve pedestrian safety, lighting, landscaping, signage, and public gathering spaces to create a welcoming and beautiful district experience.

OBJ 04

Funding to rebuild and grow

Pursue grants, low-interest loans, public-private partnerships, and economic development funding to support rebuilding, infrastructure, business recovery, and beautification.

OBJ 05

Attract new investment

Bring new entrepreneurs, restaurateurs, retailers, hospitality operators, and community-serving businesses into the district.

OBJ 06

Thoughtful mixed-use development

Support residential and mixed-use development that increases walkability, safety, economic activity, and neighborhood vibrancy.

OBJ 07

Tell the district's story

Create a compelling public narrative and coordinated media presence that positions Mariposa Junction as a premier destination and small business opportunity in L.A. County.

OBJ 08

Build a recognizable identity

Establish Mariposa Junction as a recognizable, celebrated district identity within the greater Los Angeles region.

OBJ 09

Collaborate across the community

Foster collaboration between property owners, residents, businesses, nonprofits, public agencies, and community organizations to advance a shared long-term vision.

OBJ 10

Build it green

Integrate green spaces, sustainability features such as solar infrastructure and native plantings, and nature-forward design throughout the district.

Board of Directors

Neighbors, business owners, and civic leaders steering the district's recovery.

Liliana Martínez

President

Founder & Director, Rayuela School — Spanish Immersion Program

Bogotá-born educator, journalist, and translator who has devoted her career to bilingual education. In the wake of the Eaton Fire, she organized neighbors, secured funding, relocated families, and revived her school's waiting list, sustaining its signature annual fundraiser.

Pablo Scarpellini

Treasurer

Managing Editor, EC Hispanic Media; L.A. Correspondent, El Mundo

Madrid-born journalist and Complutense University graduate with a career spanning Fax Press, Diario 16, the Chicago Tribune, and the Los Angeles Times, including over a decade covering U.S. political news for El Mundo.

Rene Richard

Secretary

VP of Property Development, Giant Steps Community Programs, Inc.

Brings more than 20 years of experience in insurance and banking, including ownership of an award-winning Allstate agency. A lifelong Altadena resident known for her compassion and unwavering commitment to community impact.

Teresa Fuller

Information Officer

Business Owner & Top Residential Real Estate Broker, Altadena

Longtime Altadena resident and the top-ranked residential real estate broker in Altadena, widely recognized as a leading expert in post-Eaton Fire real estate and rebuilding. Two terms on the Altadena Town Council.

William J. “Joey” Galloway

Director at Large

Property Owner & Developer, Mariposa Street

Raised in Altadena within his family's real estate business, with a background in telecommunications and finance. Has led community revitalization efforts including Sip n' Shop and the Summer Night Market, and a long-term redevelopment plan bringing new restaurants and businesses to the block.

Three ways to help rebuild.

The district comes back stronger with more voices at the table.

Property owners & businesses

Join the association to shape decisions on parking, streetscape design, and the district's rebuilding priorities.

Become a member

Residents & supporters

Attend planning meetings, join a working group, or lend your voice to the district's public narrative.

Get involved

Public agencies & nonprofits

Partner with us on grants, infrastructure, and long-term investment in the corridor's recovery.

Start a conversation